GoRental

  • Industry: Car Rental and Mobility Solutions
  • Location: Singapore
  • Years with B1G1: 1+ years
  • Core Focus: Sustainable and socially responsible car rental services

Total Impacts

27,999

GoRental, a mobility solutions provider, partnered with B1G1 at the 2022 F1 Singapore Grand Prix, integrating sustainability and purpose-driven actions into their event experience. Through this partnership, GoRental created thousands of giving impacts, supporting critical global causes and reinforcing their commitment to sustainability.

The Challenge

As a business rooted in providing sustainable car rental services, GoRental sought to extend its impact beyond the operational side. The 2022 F1 Singapore Grand Prix presented a unique opportunity to engage event attendees with their sustainability initiatives and raise awareness of the environmental causes they support. However, they needed a way to seamlessly integrate their purpose-driven message into an international event while maintaining an engaging experience for attendees.

The Solution

GoRental partnered with B1G1 to align sustainability with their global reach, turning event bookings into meaningful contributions. For every rental, they supported environmental projects like forest protection and renewable energy.

At the event, GoRental engaged attendees by showcasing the real impact of their bookings, reinforcing the link between sustainability and customer actions. Key initiatives included:

Impact at the Heart of Operations:

  • Car Rentals: For every rental, GoRental made contributions to environmental sustainability projects.
  • Event Engagement: Attendees were encouraged to participate in the giving by booking with GoRental, making each transaction a step toward creating global impact.
  • Sustainability Awareness: GoRental raised awareness about sustainable practices both at the event and through their services, showing how easy it is for businesses and individuals to contribute to a better future.

Through B1G1 at F1 Singapore, GoRental created thousands of giving impacts, strengthening their reputation as a purpose-driven brand while inspiring customers to make a difference.

"Partnering with B1G1 at the F1 Singapore Grand Prix was an incredible way to combine our passion for sustainability with meaningful action. It was amazing to see how our bookings at the event could translate into real-world change." – GoRental Team

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