Meet the B1G1 Team

These are the people behind the B1G1 initiative, working to serve all our Members and create a world full of giving.

MASAMI SATO

FOUNDER & CEO
Masami is the epitome of ‘the power of small’ – she may be petite but she is passionate and power-packed. She is the guiding light behind almost every project at B1G1, from product design to member events to our team culture. Having lived in and traveled to over 30 countries across 5 continents, Masami’s experiences have given her a unique perspective on life and giving. It’s no wonder that she’s so loved and admired in the B1G1 community. You can find Masami's profile here.

PAUL DUNN

CO-FOUNDER
B1G1’s Co-Founder and the biggest cheerleader, Paul is a hugely respected and admired business leader who has helped make B1G1 what it is today. He’s a four-time TEDx speaker and frequently travels around the world, educating businesses about B1G1 and sharing inspiring business insights. Paul is also a member of one of the world’s leading think-tanks and has been honored with a Lifetime Service Award to the Accounting Profession in the UK (though he’s definitely NOT an accountant!). You can find Paul's profile here.

STEVEN WILLIAM

HEAD OF OPERATIONS
Steven oversees the operational aspects of B1G1, ensuring that everything runs smoothly and seamlessly behind the scenes. Meticulous and reliable, he is the team's pillar of strength, always ready to tackle challenges with precision and poise. Known for his unwavering dedication, Steven’s thoughtful approach ensures that every detail contributes to B1G1's greater purpose. Outside of work, he enjoys discovering new flavors—his favorite being kolo mee, a malaysian dry noodle dish.

BRONTË WESTCOTT

MEMBER SUCCESS MANAGER
Brontë oversees the Member Success area of B1G1. She brings to the task a lightness that simultaneously has amazing depth, an ability to make the complex clear and a level of joy that people love being around. Her South African heritage and her love of swimming and running give her an inner strength that lets her see the (often) hidden potential of exploring new ways of doing great things.

JACK BLENKINSOPP

GLOBAL MEMBER ACQUISITION Manager
Jack first joined B1G1 at the Singapore headquarters in 2016. He is now based in Belfast and manages the member acquisition globally (read: that's HUGE). He loves connecting with B1G1 members and businesses who are keen to learn more about the B1G1 movement. Jack has an amazing ability to build connections and friendships with people from all walks of life. He also loves coffee. A lot.

RAKHEE SHAH

PARTNERSHIPS MANAGER
Rakhee loves connecting with people and building meaningful relationships. Outgoing and friendly, she’s always full of big smiles. Rakhee is passionate about working with businesses and helping them maximise their impacts. When she’s not talking about B1G1, you can usually find her spending time with her family and friends, at a Bollywood dance class or on a nature trail somewhere!

ELVIN MONICA

giving program manager
B1G1's longest-serving team member, Elvin has been part of the journey since the very beginning. She has grown together with B1G1 and has since become a mother of two children too. As Giving Program Manager, Elvin ensures the integrity of the program while ensuring your giving creates meaningful impact. She also keeps you updated on the impact you're making around the world. Secretly though, she is a creative talent who produced many of the inspiring B1G1 videos in the early days.

NHI DO

MARKETING manager
Nhi leads B1G1’s Marketing with creativity, strategic vision, and unwavering dedication to driving high-impact initiatives. She inspires her team to deliver meaningful messaging that amplifies B1G1’s mission globally. With a talent for storytelling, Nhi ensures the inspiring stories of B1G1 and its community resonate deeply. Outside of work, her adventurous spirit shines as she explores new hobbies and experiences, always bringing fresh inspiration to her work.

MYRA SATO

marketing associate
Myra is much more than her title suggests. She brings creativity and dedication to what she does, upholding B1G1’s values. Whether crafting thoughtful messaging or contributing fresh ideas, Myra ensures B1G1’s communications are grounded and caring, and things are getting done effectively and efficiently. Outside of work, her love for crafts highlights her creativity and attention to detail, which shine through in every project.

REN CABARABAN

Partnership associate
Ren plays an essential role in supporting key areas of the business, helping to strengthen B1G1’s global network. Whether she’s assisting with member inquiries, coordinating outreach, or fostering connections, Ren’s friendly and approachable nature always shines through. A coffee and masala chai enthusiast, her love for these warm beverages reflects her welcoming demeanor, ensuring every interaction with B1G1 feels positive and meaningful.

AMINAH

accounts associate
Aminah plays a key role in keeping B1G1’s financial and operational processes running smoothly. Her love for organization shines through in every aspect of her work, and she can’t resist tidying up or straightening things out—though she admits to closing her eyes when passing by the office bookshelves! This dedication to accuracy and order guarantees that every contribution and partnership delivers on its intended purpose.

CLARISSA JACA

member success associate
Clarissa brings warmth and enthusiasm to her role, supporting B1G1’s global community with care and dedication. Whether answering inquiries or guiding members on their giving journey, she ensures every interaction is seamless and positive. Known for her love of the color orange, Clarissa brings the same energy and vibrance to her work, brightening every connection.

ALONA MAE ABELLA

Giving Program associate
Alona brings unwavering dedication to building meaningful connections with the organizations we support. Her meticulous work ensures our Worthy Causes’ stories are shared with care and authenticity. Whether behind the scenes or sharing updates, her passion and insight shine through. Outside of work, Alona cherishes time with her family, finding joy in simple moments that fuel her dedication to B1G1’s mission.

MARIA FLORA

Executive Assistant
Maria is the Executive Assistant to Masami and Paul, bringing a caring and thoughtful approach to her work. Known for her grace and precision, she handles every task seamlessly, even under tight deadlines. Her ability to stay focused on the bigger picture reflects her love for serene beachscapes and breathtaking sunsets—always grounded yet inspired. Maria’s creativity and dedication play a vital role in supporting B1G1’s mission with heart and purpose.

ROBERT SIDDIQUE

Engineering manager
Robert has been a dependable pillar of the B1G1 team since he first joined us. Known for his hard work and unwavering commitment, Robert ensures that any technical challenges—whether raised by the team or our members—are resolved quickly and effectively. His steady presence and problem-solving expertise keep everything running smoothly, allowing B1G1 to deliver a seamless experience for all.

SHAILESH KHAIRNAR

system engineer
Shailesh brings refreshing energy and enthusiasm to his role. While engineers may be seen as serious and reserved, Shailesh defies the stereotype—he’s a true star, blending technical expertise with a vibrant and approachable personality. Always ready to tackle challenges, he works diligently to ensure B1G1’s systems remain reliable and efficient, making a positive impact for both the team and our members.

Our Advisors

Craig Mansell
DIRECTOR OF BUY1GIVE1 PTE LTD
Craig brings over 11 years of global CEO experience and a deep passion for purpose-driven success to his role as Director of B1G1. With a proven track record in scaling businesses and guiding leaders, he combines strategic expertise and extraordinary leadership to drive B1G1’s mission forward. His extensive experience in helping others build and scale great businesses particularly in the accounting and Business Process Outsourcing spaces demonstrates his ability to inspire growth and deliver results. Craig’s dedication, experience, and vision play a vital role in shaping the next chapter of growth and impact for B1G1.
calvin ng
NON-EXECUTIVE DIRECTOR OF BUY1GIVE1 PTE LTD
Calvin Ng is a Co-founder and Managing Director of Aura Group, a fund management firm based in Singapore, Australia and Vietnam. He has extensive global experience as an entrepreneur, senior manager, board representative, corporate advisor and fund manager across both private and public markets. Calvin is also the Co-founder and Executive Director of Finsure Group, one of Australia’s largest mortgage aggregation groups. Calvin is also the Chairman of IBuyNew Group Limited and a Non-Executive Director and Audit & Risk Committee Member of Catapult Group International Limited.
Paul Petruccelli
President of B1G1 Giving, Inc.
Paul Petruccelli first heard of B1G1 in 2010 when he was based in Singapore as the Vice President-Asia Pacific Legal for KraftFoods. After the first meeting with Masami, Paul began serving on the Board of B1G1 Giving and has contributed to the creation of B1G1’s unique Worthy Cause program and its methodology of the impact-based project listing model.  And since 2018, he has been the President of B1G1 Giving, Inc. in the US, spearheading the set up of the new US charity arm of B1G1.

DEANNE FIRTH
BOARD MEMBER of B1G1 Giving, Inc.
Deanne is the director of Tactical Super, a chartered accounting firm in Australia specializing in audit and helping clients understand superannuation and tax legislation. She is also extremely committed to giving back. Her company is also a B1G1 Business which means that she truly understands the aspirations of other business owners and she leads some of the regional activities together with other B1G1 Members.
LINDA SADDLEMIRE
TREASURER of B1G1 Giving, Inc.
Linda is a recently retired principal with over 36 years of experience in public accounting. She has managed hundreds of K-12 audits and overseen investigations of government fraud and public corruption.

Beyond her professional expertise, she is deeply passionate about Corporate Social Responsibility and has been the heart of the B1G1 Community for many years.
Heather Yelland
Advisor
Heather has been an avid and active B1G1 Member since 2014, but her impact goes far beyond that. A globally respected thought leader in Values-Based Leadership, she brings decades of experience as a coach and mentor to guide and grow the B1G1 team. Heather’s wisdom, generosity, and ability to inspire lasting change make her a deeply admired and trusted advisor, and we are truly grateful for the impact she continues to create.
Paul polman
Advisor to ceo
Paul Polman is the legendary former CEO of Unilever. He is widely regarded as the Godfather of the Sustainable Development Goals (the SDGs) that guide the world with 17 Goals and 169 Targets to achieve by 2030. On the opening page of his new book - Net Positive, Paul asks this question: “Is the world better off because your business is in it?” It’s a question we want all B1G1 members to be able to answer with a resounding ‘YES!’ Paul’s presence advising B1G1 leadership makes that so much more possible. See what Paul says about B1G1.
Yves Daccord
Advisor
Yves Daccord is a renowned humanitarian leader, international strategist, influencer and change-maker. Yves is currently developing and leading the first-ever Harvard’s Pop-Up Institute – the Edgelands Institute. From 2010 to March 2020, Yves was Director-General of the International Committee of the Red Cross (ICRC), a global humanitarian organization with 20,000 staff. His ICRC career spanned more than two decades in a variety of posts and challenging contexts – including Israel and the Occupied Territories, Sudan, Yemen, Chechnya and Georgia.
our advisors
Paul Petruccelli
Advisor to the Board and President of B1G1 Giving, Inc.
Paul Petruccelli first heard of B1G1 in 2010 when he was based in Singapore as the Vice President-Asia Pacific Legal for KraftFoods. After the first meeting with Masami, Paul began serving on the Board ofB1G1 Giving and has contributed to the creation of B1G1’s unique Worthy Cause program and its methodology of the impact-based project listing model.  Paul is now based in Portland, Oregon. And since 2018, he has been thePresident of B1G1 Giving, Inc. in the US, spearheading the set up of the new US charity arm of B1G1.

calvin ng
Advisor to CEO
Calvin Ng is a co-founder and Managing Director of Aura Group, a Fund Management Firm based in Singapore, Australia and Vietnam. He has extensive global experience as an entrepreneur, senior manager, board representative, corporate advisor and fund manager across both private and public markets. Calvin is also co-founder and Executive Director of Finsure Group, one of Australia’s largest mortgage aggregation groups. Calvin is also the Chairman of IBuyNew Group Limited and a Non-Executive Director and Audit & Risk Committee Member of Catapult Group International Limited.
Jayesh Parekh
Advisor to CEO
Jayesh is one of the Founders of Sony EntertainmentTelevision, a major television network launched in 1995 in collaboration withSony Pictures Entertainment, a division of Sony Japan. He is a board member of Asvathaa (gaming &animation), Game Ventures (online gaming) and eBus (TV commercial digital distribution). Jayesh is based in Singapore and is an Entrepreneur-in-Residenceat INSEAD and an advisor to the National University of Singapore’s NUS Enterprise initiative. He brings to B1G1 a depth of knowledge and speed of making things happen in both the Entrepreneurial and Investment space.

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