In 2007, a group of small-business owners asked
That question deeply inspired them. And they correctly concluded, “That would be amazing!” So they decided there and then to make it happen. It needed to be simple, easy to do. They gave it a name ‘Buy1GIVE1’.
It took three years of concentrated work, breaking new ground and doing things that had never been done before, to make it a reality. Along the way they realized that it need not be related to ‘buying and selling’ things. So they changed the name early on to B1G1.
The beginning of Small
This is the story of the founder of B1G1, Masami Sato, and the challenges she faced while running her own small business. It was these challenges (the kind that every business owner has) that led Masami to imagine a different world — a world based on kindness and even a world full of giving.
Driven by her deep belief that every business has the power to create a significant difference, Masami embarked on a mission to make giving an inherent part of every business transaction. Today, B1G1 opens up an entirely new way of thinking and implementing sound, strategically important and deeply resonant ways of putting purpose, impact and social responsibility right at the very core of your business.
B1G1 does this by providing businesses with a Platform for Good and structure which allows you to create ‘when this …then this’ processes directly into your business. Actions that really do change our world can now be central to businesses of any size. And perhaps even better, you can now do that for as little as just one cent.
Celebrating 16 years of B1G1.
Now, thousands of businesses ranging from tiny start-ups to multi-million dollar businesses have become bound together by the vital idea that businesses can be (indeed must be) a real force for good in our world. And what a difference that continues to make — at the time of writing (July 2023), B1G1 passed a staggering 325 million impacts.
Impacts in our world