Our Story

The origin and mission of the B1G1 initiative.

“What if we could make something great happen in our world just by doing the things we do every day?”

This is the exact question that B1G1 Founder, Masami Sato, asked herself in 2007.
And it’s led to an amazing story.

Be inspired by the story in the video below …

Our Mission

To create a world full of giving

Driven by her deep belief that every business has the power to create a significant difference, Masami embarked on a mission to make giving an inherent part of every business transaction. Today, B1G1 opens up an entirely new way of implementing strategically important and deeply resonant ways of putting purpose, impact and social responsibility right at the very core of your business.

B1G1 does this by providing businesses with a Platform for Good and structure which allows you to create ‘when this …then this’ processes directly into your business.  And perhaps even better, you belong to the Business for Good membership network with many other like-minded changemakers from across the globe.

Our journey

We're celebrating 16 years of creating global impacts.

As a social enterprise. we reinvest a majority of our profits back into our operations to foster sustainability, expand our impact, and uphold our mission. We're so grateful for the involvement of our stakeholders.

Launch of the B1G1 Initiative



Launch of the first giving portal
Founding of the sister organization, B1G1 Giving



B1G1 Global Conference in Singapore
500 Business Members



B1G1 Study Tour to Borneo
B1G1 Study Tour to Cambodia



50 million impacts milestone
B1G1 Study Tour to India



First Business for Good Global Conference (in Bali)
Certified as a B Corp



B1G1 Global Conference in Singapore
200 million impacts milestone + B1G1 Giving, Inc



B1G1 platform V5 launched with API and Zapier integration capability
B1G1 Giving approved as one of the official 1% For The Planet giving partners



300 million impacts milestone
Engagement Feature Launch


Today, B1G1 is global movement

Now, thousands of businesses ranging from tiny start-ups to multi-million dollar businesses have become bound together by the vital idea that businesses can be (indeed must be) a real force for good in our world. And what a difference that continues to make — already, the initiative has created more then 330 million impacts. And we can do so much more together.

Impacts in our world

Paul Dunn, Co-founder, and Masami Sato, B1G1 Founder and CEO.

Together we think of each impact as a  joyful smile. B1G1 really does bring that much needed sense of joy into everything we do… together with you.

Change the world with us

Join the movement.

Join the giving movement

Become part of the giving movement, embed giving in what you do and make your business a real force for good with us.
Join us

Career opportunities

If you want to help grow this initiative, you can find out about some of the work and volunteering opportunities at B1G1.
See open positions