This is the exact question that B1G1 Founder, Masami Sato, asked herself in 2007.
And it’s led to an amazing story.
Be inspired by the story in the video below …
Driven by her deep belief that every business has the power to create a significant difference, Masami embarked on a mission to make giving an inherent part of every business transaction. Today, B1G1 opens up an entirely new way of thinking and implementing sound, strategically important and deeply resonant ways of putting purpose, impact and social responsibility right at the very core of your business.
B1G1 does this by providing businesses with a Platform for Good and structure which allows you to create ‘when this …then this’ processes directly into your business. Actions that really do change our world can now be central to businesses of any size. And perhaps even better, you can now do that for as little as just one cent.
Celebrating 16 years of B1G1.
Now, thousands of businesses ranging from tiny start-ups to multi-million dollar businesses have become bound together by the vital idea that businesses can be (indeed must be) a real force for good in our world. And what a difference that continues to make — at the time of writing (July 2023), B1G1 passed a staggering 325 million impacts.
Impacts in our world