As a global fitness brand, Anytime Fitness sought to offer more than just workouts—they wanted to provide their members with a meaningful way to give back to the community. They faced the challenge of embedding purpose into their fitness programs while ensuring it aligned with their members' health and wellness goals.

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Through B1G1, Anytime Fitness developed a unique model that connects their members’ fitness milestones with tangible global giving. For each fitness goal achieved by a member, a corresponding contribution to a charitable cause is made—whether it's providing food to those in need, supporting children’s education, or improving access to clean water.

This connection between fitness and giving is facilitated through the Anytime Fitness app, where members can track their progress and see the real-world impact of their efforts. Anytime Fitness also launched special events and promotions that further increased giving through collective team goals, reinforcing their brand message of holistic health, which includes both physical and social well-being.

Impact at the Heart of Operations:

• Member Fitness Milestones: Each goal achieved triggers a global giving impact.
• App Integration: Members can track their personal progress and see their contributions in real-time.
• Community Events: Anytime Fitness hosts special events where collective fitness milestones contribute to larger social impacts.

This approach enables Anytime Fitness to link the achievement of fitness goals directly to global causes, making every workout a step towards a better world.

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