Sustainable Development Goals: A quick guide for business

In this guide, you’ll discover:
  • What the SDGs are and why businesses should care
  • How your business can contribute to the SDGs
  • A basic checklist to get started: Seeing how simple it is to take the first step
  • Bonus: Resources to get you started
‍We hope you’ll enjoy reading this guide and see how your business can become a real force for good in the world.
Dashboard of giving impacts

Part 1: WHAT ARE THE SUSTAINABLE DEVELOPMENT GOALS?

The 17 SDGs (sometimes called ‘The GlobalGoals’) is a collection of independent but interconnected goals carefully designed to give all of us on our planet a better future, with hundreds of targets and measurement indicators geared toward a date of 2030. The goals were created with businesses in mind, providing a path – what some people refer to as a “Pathway for Humanity” — for any business to harness their power by directing their efforts toward specific global objectives.

The goals themselves to be simple and direct, but powerful, ranging from ending poverty to building sustainable cities. Any individual can find something on the diverse list of Sustainable Development Goals to work toward. Small and medium-sized businesses, however, are uniquely positioned to make significant impacts on the SDG targets.

Part 2: HOW BUSINESSES CAN CONTRIBUTE TO THE SDGS?

In a competitive world where many businesses struggle to survive, there seems to be little capital or effort to spare for anything other than the operations of the business itself. This makes it easy for even the most generous of entrepreneurs to say that “one day”, perhaps when their enterprise has grown, they can start using their success todo good in the world.

But businesses need to learn quickly that they don’t have to wait. From adopting simple changes in their day-to-day operation to giving back small amounts to a high-impact charity that aligns with one of the goals, every business, big or small can start right now.

b1g1 and the sdgs
B1G1 is a social enterprise with a mission to create a world that's full of giving. Unlike conventional giving models, B1G1 specifically helps businesses achieve more social impact by embedding giving activities into everyday business operations and creating unique giving stories.

B1G1 categorizes every giving and impact created using the Sustainable Development Goals. You can choose the Goals that resonate most with your business and embed them on your own website. And every time you give through B1G1, the impacts you create towards each SDG are automatically counted and updated live on your SDG widget, just like the impact counter widget.

PICK A GOAL

Start easy by choosing a goal that resonates with you and your business most. Or if you can't decide yet, explore the whole list of options below and pick out some ideas.

SDG1: NO POVERTY

As of 2015, about 736 million people still lived on less than $1.90 a day. 1 in every 10 people is extremely poor. Eradicating poverty is one of the most challenging goals to overcome.

SPONSOR EDUCATION AND OCCUPATIONAL TRAINING

There are a large number of causes around the world working on solving this issue, but they need support to keep their project running and growing. To maximize your impacts, choose to support projects that focus on giving a hand up instead of hand-out. This means occupational training that ensures long-term employability, or education that helps break the poverty cycle.

GIVE AWAY YOUR EXTRA PRODUCTS TO PEOPLE INNEED

If your company sells a physical good, you are bound to have extra materials and old models laying around. Don’t let them go to waste! Find a local shelter for the homeless to give away some products, or an organization that can redistribute the goods to those in need.

Take Orion Labs as an example: the company now has its second generation of wearable communication devices on the market.

So what happened to the leftover first-generation inventory? Operations guru Andrew Sherman saw an opportunity at a local homeless youth organization that could put the product to good use. He provided the devices and arranged training for the non-profit’s team so that these new electronics could improve communications within the program and help it run more seamlessly.


SDG2: ZERO HUNGER

“Nearly 690 million people are hungry or affected by hunger. The world is not on track to achieve Zero Hunger by 2030.”– the United Nations

SUPPORT PROGRAMS THAT RESCUE LEFTOVER FOOD

We can all agree that nobody should go hungry in such an affluent world, but our communities are where we can do something about it. SDG 2 – Zero Hunger shows us a pathway to change the world by feeding our needy neighbors. Businesses can make a big impact by providing paid days off for employees to volunteer in hunger-related activities. Soup kitchens, food banks, and home food delivery programs for the needy and elderly are always in need of eager volunteers. There’s typically a greater need during the holiday season.


PROVIDE SCHOOL LUNCHES TO STUDENTS IN NEED

School lunches do more than just easing hunger. For many disadvantaged children around the world, school lunch could be the only nutritious meal of the day. The provision of free nourishing meals also encourages parents to enroll their children in local schools, incentivizes children to attend school regularly, and helps them concentrate better with their studies.

GIVE AWAY SURPLUS FOOD IN YOUR PANTRY

We can all be guilty of this – keeping our canned food for too long and forgot about them. Create a habit, be it in the office or at home, to clear out your pantry monthly or quarterly, and look for surplus food in your pantry. As long as they’re still good to use, bring it to a local shelter near you.

SDG3: GOOD HEALTH AND WELL-BEING

Recent years have seen tremendous progress in increasing life expectancy and reducing child and maternal mortality. But the numbers still keeps us on our toes. In 2018 an estimated 6.2 million children and adolescents under the age of 15 years died, mostly from preventable causes

FROM PROVIDING MOSQUITO NETS TO PREVENT MALARIA TO CATARACT OPERATIONS TO BRING SIGHT, THERE ARE PLENTY OF WAYS YOU CAN HELP

Expand the reach of your impacts by also give to causes that solving health issues around the world. From providing mosquito nets to families in Kenya that only costs a few dollars to sponsoring cataract operations to people in Indonesia that could cost a hundred – you can choose how you want to make a difference. Check out health projects in B1G1 here.

MAKE YOUR WORKPLACE SAFER BY CREATING SAFETY GUIDELINES

It’s always better to be safe than sorry. Safety guidelines are usually more common for industries that involve the use of heavy machinery, but there are some practices applicable for office environment as well.Show that you care by having a set of safety guidelines and conducting regular checks to make sure it’s followed. If you need some inspiration, check out this gallery of safety practice illustrations by WSH Council in Singapore.

Image Credit: WSH Council

SELECT SUPPLIERS WITH GOOD SAFETY PRACTICES

If you’re not one that operates heavy machinery, chances are some of your suppliers do. Choose to work with suppliers that also have good safety practices in place.

FITNESS AND HEALTH PROGRAM FOR EMPLOYEES

Gym membership, regular health check-up, mental health support programs are just some of the things you can offer your employees as part of ensuring good health and well being for everyone.

SDG4: QUALITY EDUCATION

In 2018, about 260 million children are still out of school. Worldwide, more than half of children and adolescents do not meet the minimum standards in reading and mathematics proficiency.

SUPPORT PROGRAM THAT PROVIDES EDUCATION

Education is the pathway out of poverty and the foundation for a better future. There is no dispute on that. Sponsor local school scholarships or give to causes that build schools, supply books, and train teachers in remote areas of the world. By helping remove some of the barriers to education, you’re not just enriching their individual lives and leveling the playing field – you’re also adding talent to the workforce. Who knows? You could be helping to educate a future employee!

Find out more about education projects here.

FUND SCHOOL FACILITY OR THE BUILDING OF SCHOOL

In remote areas in many countries, schools are rare and not well-built. This poses a health risk for children as they attend their daily classes. Support projects that help build schools in these areas could be another way to support education.

SDG5: GENDER EQUALITY

The world has made some tremendous progress towards gender equality in recent years – more girls are now going to school, fewer are forced to get married early and more female representatives are in the parliament.

But we’re not yet close to gender equality with 1 in 5 women and girls between 15 to 49 are being physically and sexually assaulted by an intimate partner. And there are not enough female leaders in political positions.

ENSURE FAIR HIRING PRACTICES & ENCOURAGE DIALOGUE TO SUPPORT FEMALE WORKERS

Ensure fair hiring evaluations, gender ratio, and rules and regulations to help you keep the hiring process in check. This also includes training your HR team to identify and eliminate any gender bias in the hiring process.

Go one step further and ensure a safe workplace for your team, especially female employees. Encourage one-on-one conversations to get to know them better and listen if they have concerns.



Download the Guide for more ideas

more ideas in the SDGs guide
In this guide, you’ll discover how to:

  • What the SDGs are and why businesses should care
  • How your business can contribute to the SDGs
  • A basic checklist to get started: Seeing how simple it is to take the first step

  • Bonus: Resources to get you started
‍We hope you’ll enjoy reading this guide and see how your business can become a real force for good in the world.