In this Guide, discover how to:
In today's world, businesses face a fundamental choice: continue focusing solely on profits or embrace a more profound purpose that enhances both their impact and their bottom line. More than ever, business owners are realizing that being impact-driven not only creates positive change in the world but also drives significant benefits for the business itself. Businesses that integrate giving into their DNA experience stronger customer loyalty, higher employee engagement, and significantly enhanced reputation.
The shift from a purely profit-driven model to one that is purpose-driven is not just a noble endeavor; it is a strategic one. And as we’ll discover, the additional shift to an Impact-Driven Company really puts purpose into absolute top gear. Let’s start with some stats about the first shift — the one to becoming purpose-driven. Here’s why it matters:
Customer Engagement: The Rise of Conscious Consumers
Employee Engagement: Purpose Drives Performance - Impact Elevates and Sustains It
Brand Building: Authenticity and Transparency Win the Day
So we asked hundreds of businesses “What makes philanthropy challenging for you?”
Do these reasons sound familiar to you?
But what if there is a different way - one that ensures that your giving actually transforms lives?
Imagine if every business in the world gave effectively in their own unique ways. This way, every problem in the world can be solved gradually, creating a new eco-system of giving.
Discover how the B1G1 Business For Good Movement enables you to inspire and create positive change in your business and beyond in the simplest way you’ve ever imagined.
Paul Polman, Former Unilever CEO, Global Goals Ambassador
In this Guide, discover how to:
