Masterclass:

Create a great
giving culture

Clarify and simplify how you and your team can come together to create a great culture that you love.
This masterclass is delivered to you by Masami Sato, the founder and CEO of the global giving initiative B1G1 (BUY1GIVE1). It’s designed to spread the ideas that help busy business owners create their own great giving culture with ease so that they can really focus on creating real good in the world by working effectively with their inspired teams.
6 WEEKS
This course runs for 6 weeks. Spend just 20 minutes each week to explore ideas that are extremely simple and practical yet shift your existing perspectives in surprising ways.
ONE VIDEO PER WEEK
You will receive one video session each week. This way, you can refresh your understanding of the subject, have useful discussions and dialogues with your team and put what you learned into practice.
TEMPLATES INCLUDED
Some of the sessions provide you useful templates that you can use to implement the learning into your business in your own unique ways too.
INTRODUCTORY SESSION
WHY CREATING A GIVING CULTURE IS CRITICAL AND HOW TO GET STARTED
(16 minutes)
In this session, you’ll discover compelling reasons to shift the focus of your business. It also introduces you to an exercise you can perform with your team to get clear on your company values and integrate them with your day-to-day activities.
INTRODUCTORY OFFER
$198
THIS INCLUDES:
- A series of 6 sessions over a period of 6 weeks
- A summary sheet for each session and templates that you can use to start creating a great culture
- 6-week support for one student in Kenya to continue with secondary education in order for them to achieve more in their life too
100% of the investments to this program will be used to develop the B1G1 business giving initiative further – to create a world that’s full of giving.

Contact us here for a discount if you are a B1G1 member.
What's covered in this masterclass
Session 1:
STARTING WITH YOU: USEFUL PERSPECTIVES THAT LEAD TO MEANINGFUL TRANSFORMATION
(20 minutes)
Creating a great company culture takes ongoing effort and conscious learning. Culture begins with you. So let’s talk about YOU as a leader of the organisation. Everything springs out from you in setting the great culture. You can also share this recording with your team members to support them in their journey to become great leaders, so you can together create an inspiring business that everyone wants to be part of.
Session 2:
UNDERSTANDING TWO POWERFUL CYCLES TO MAXIMISE YOUR IMPACT WITH EASE AND JOY
(20 minutes)
More and more people are starting their own businesses today. There has never been a time like this. But things are moving faster and becoming more overwhelming too. In this session, you’ll discover how to create a business that attracts abundance naturally. And it sets a wonderful framework around which to build your culture too.
Session 3:
LEARNING FROM BUSINESSES THAT LAST: HOW TO CREATE A CULTURE THAT YOU LOVE (AND WHAT NOT TO DO)
(20 minutes)
Learn the secrets of the world’s longest-lasting businesses and find out how to incorporate the key ideas into your business. Here you’ll really get what business sustainability means and how to make sure it happens for you. Masami shares many practical examples to share what ‘building a lasting business’ really means.
Session 4:
IDEAS FOR HIRING, NURTURING AND MAKING IMPROVEMENTS IN YOUR TEAM LONG TERM (TEMPLATES PROVIDED)
(20 minutes)
Team and culture development is an ongoing journey. Attracting and retaining great people and bringing them together with a common goal takes effort. In this session, you’ll receive many superb ideas that you can implement quickly to trigger significant and worthwhile changes in your business.
Session 5:
HARNESSING THE GIVING SPIRIT OF YOUR TEAM TO ACHIEVE GREATER RESULTS
(20 minutes)
Creating the culture of giving is not only good for your business; it can positively impact the happiness level of your entire team. But when it is done wrongly, your efforts create un-intended negative results which can become challenging to deal with. Avoid the common mistakes business owners make and learn processes and skills to nurture greatness in your entire team.
Session 6:
YOUR BUSINESS AS A FORCE FOR GOOD
(20 minutes)
Being part of a team that’s running a business is exciting. But as a leader of a business, it’s easy to feel small and insignificant. In this final session, you’ll learn how you and your business can play a part in creating a truly sustainable world by incorporating the Global Goals in your business. It helps your business become an inspiring place to be and, most importantly, it becomes a magnet for talent too.
TRANSFORM YOUR COMPANY CULTURE FOR GOOD
Enroll now
Contact us here for a discount if you are a B1G1 member.
WHAT BUSINESS LEADERS ARE SAYING ABOUT THIS MASTERCLASS
"Masami is the most wonderful business leader I have ever met in my career. Her quiet but unswerving determination to make the world a better place is profoundly humbling.
The clarity of her thinking about how to do that is ground-breaking. And the energy she puts into making it happen is deeply inspiring.”

Steve Pipe
Speaker, strategist, business author and former UK Entrepreneur of The Year
“Had the honour of sharing the stage with Masami at a TEDx event. All through our interactions during rehearsals, behind the scenes and watching her on stage, consistency and congruence shone through.
Masami is authentic, speaks from the heart, and is driven by enormous passion and purpose. One cannot help but be moved.”

Thaddeus Lawrence
Human Development Coach
ABOUT MASAMI SATO
Masami was born in Japan but her desire to expand her horizons took her on a global journey. She became deeply concerned about the inequalities and other challenges that existed in the world.
Since then, she has endeavoured to create real WIN-WIN connections across all cultures, people and organisations to realise a different world. She has been a serial entrepreneur since 2001, starting and running several commercial enterprises all aiming to transform the way businesses are operated today. And by taking a completely new look at the power of giving, she founded B1G1 (Buy1GIVE1) in 2007.
Masami’s approach to life is very different. She brings a new, almost upside-down strategy to everything she does. And she also radiates it through her writing and speaking. She has authored four books including, ‘JOY – The gift of acceptance, trust and love’, ‘GIVING BUSINESS – Creating the maximum impact in the meaning-driven world’ and ‘Better Business, Better Life, Better World’.
Masami’s career has followed her diverse talent and skills having been a teacher, translator, natural food chef (and a farmer!), author and award-winning entrepreneur as well as a mother of two teenage children. She is a two-time TEDx speaker and frequently invited to international events, podcasts, TV and radio interviews.
GET THIS MASTERCLASS NOW
Enroll now
Contact us here for a discount if you are a B1G1 member.